YR Malaysia promotes Joshua Tay to Associate Creative Director

Kuala Lumpur : Lisa Hezila, group general manager of Y&R Malaysia, today announced that Joshua Tay has been promoted to Associate Creative Director effective immediately.

Tay is promoted from the role of Creative Group Head at Y&R Malaysia, which he held for two years having originally joined as Art Director in 2007, and risen to Senior Art Director in 2008.

He started his advertising career after graduating from the Malaysian Institute of Art. His randomness, ‘kidult’ spirit and ‘challenge seeker’ behaviour have kept his passion burning for 16 years.

His vast experience has expanded across a portfolio of brands such as LG, Marigold, Media Prima, Tiger Beer, OCBC Bank , Penguin Books, Astro, PETRONAS, Hyundai, Iskandar Investment Berhad, ING Home Loan, INTI Group of Education, U Mobile, Commerce Trust, HSBC, Dome Café, AmBank, Merck, Sharp and Dome etc.

Tay’s work has been recognised at both local, including Kancil and Adfest, and at the highest international levels including Cannes Lions, ANDY Awards and D&AD.

This year’s award haul has included two Silvers from the ANDY Awards in New York, for ‘The Pied Piper of Hamelin’, ‘The Wizard of Oz’ and ‘The Jungle Book’, promoting Penguin Audiobooks. The Silvers ANDYs were in the Newspaper: Entertainment – Motion Pictures, Plays and Books (Campaign) and Newspaper: Technique & Artistry – Illustration (Campaign) categories. The Penguin Audiobook work also made it ‘In-Book’ into the esteemed D&AD Annual, in the Illustration / Illustration for Advertising category.

“We congratulate Joshua on his well-deserved promotion, he is a huge asset to the creative team, as well as being highly-awarded. Working alongside our acclaimed creative director Gigi Lee, we look forward to more great work and continued success for Y&R Malaysia,” commented Lisa Hezila, group general manager, Y&R Malaysia.

Most recently Y&R Malaysia took home four Cannes Lions 2012 for long-term client Penguin Books Malaysia. The agency took home one Silver and one Bronze Cannes Lion in the Outdoor category and one Silver and one Bronze Cannes Lion in Design for its “More than just the classics” series of ads.

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