Eric is promoted from Director of Client Services, having been with Y&R for the past seven years.
Over the past two years as DCS, Eric has helped lead the Y&R Hong Kong team to new business wins including Huawei Enterprise, the global launch of Huawei Device W1, and General Mills brands Haagen Dazs and Wanchai Ferry. High profile awards and campaigns for the agency have included ROI Gold for the Revlon Mirror activation, and the recent Tim Tam Happy Truck which garnered press attention and client praise.
A graduate of Hong Kong University, Choi holds both BBA/MBA in International Marketing. Prior to joining Y&R, he was with DDB and JWT over a five-year period, and other multinational agencies before that.
Commenting on the promotion, Matthew Godfrey said, “Eric’s well-deserved promotion comes as the agency continues to grow in stature. He has been instrumental in raising the profile of Y&R Hong Kong, we look forward to continued success for the agency in his capable hands.”
Added Choi, “My vision for the agency is to truly understand local consumers and help clients to build their brands and generate results in a flexible yet solid way, and to keep building Y&R HK as a strong agency with a passion for advertising and as our clients’ most valued partner.”