With over 13 years of experience, Jeff Leong joined the advertising industry as a fresh Business and Marketing graduate from Malaysia’s HELP Institute. Having started out as an Account Executive, Leong has worked his way up to his new role as Client Services Director.
Leong has worked on mostly regional and global account, on brands ranging from Nokia, Dell, and Avon, to P&G, Reckitt Benckiser, and Nestlé, with a good grasp of the communications industry’s many facets. With a strong knowledge of key markets including China, Malaysia, Singapore, South Korea, India, Indonesia, Thailand, Japan, Taiwan, Philippines, ANZ, Middle East, Africa & LATAM, Leong strong believes to “never be afraid to toil the midnight oil while others are sleeping.”
“We welcome Jeff to Y&R at a time when the network continues to grow in China and the region as a whole. We have a number of new business wins already this year, exciting additions to our existing portfolio of brands including Gap, Dell and Mizone,” said Y&R China CEO Charles Sampson. “Jeff’s extensive experience in senior roles on brands like Nokia and Dell means his strong technology expertise is an ideal asset in the North of China where many accounts are in the tech category.”
Before joining Y&R, Jeff Leong was business director at Soho Square Shanghai, working on the Avon regional business focussing on key markets China, India, Taiwan, Philippines, Malaysia & ANZ. Leong also previously worked on Dell at Enfatico, on the Huawei account, and on projects for Lenovo via OgilvyOne Beijing. Prior to that, Leong was global group account director on Nokia at Bates 141 China.