YR Asia announces new structure in Indochina

Singapore : Y&R Asia today announces a new structure across Indochina which will consolidate its strengths in that region and provide the necessary infrastructure and leadership needed to maximize regional business opportunities and existing synergies across Thailand, Vietnam and Cambodia. Business strategy in Indochina will be led from Y&R Asia’s Bangkok office, and will include a particular focus on developing and growing the Y&R Retail business across the region. Y&R Thailand CEO, Sanjay Bhasin will take on additional responsibility as CEO of Y&R Indochina.

Commenting on the announcement, Matthew Godfrey, President, Y&R Asia said, “Indochina, and especially Vietnam is seeing above 30% growth in many categories and Y&R plans to increase its focus on this ‘N11’ market to help our clients capture leadership status there. The strength and scale of our Bangkok office combined with Sanjay’s leadership skills make it an ideal place for a hub.”

David Sable, Global CEO, Y&R said, “I have known Sanjay for many years and have complete confidence in him successfully leading the development and growth of this new structure in Asia.”

Sanjay Bhasin, CEO, Y&R Thailand said, “I am very enthusiastic about this role and our ability to provide clients with multi-market solutions, expand our business and drive the creative momentum we have had through Indochina. We will build strong local operations with local talent following the successful model in Thailand.”

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