UTV has finally fixed September 17 , 2007 to launch its youth channel ‘ Bindass’. The company’s second channel Bindass Movies will go on air after Bindass.
Bindass and Bindass Movies, are part of the joint venture between UTV and Astro – Measat. The duo will launch four youth channels by the end of April 2008. While the two channels will be in Hindi one each will be in Telgu and Tamil languages.
A 360 degree entertainment brand, the Bindass brand besides tv channels will include the entire gamut of entertainment – a mobile channel, 3 websites, creation of original games, merchandising, retail and nation-wide ground events providing Indian Youth with an array of choices. And the future’s even more promising. Plans include the launch of multiple channels across languages in India and South-east Asia.
UTV had earlier entered into a business co-operation arrangement with Astro to set up kid’s channels in Malaysia and Indonesia. Astro Ceria successfully launched on the Astro platform last year. Today, in Malaysia 4 of the top 5 kids shows are on Astro Ceria.