New York:The CLIO Awards, the world’s most recognized global competition for advertising, design, interactive and public relations honoring creative excellence and innovation, today announced its 2011 Shortlist. Fewer than 10 percent of CLIO Awards submissions survive the first round to make the prestigious list, from which juries re-evaluate the work to determine Gold, Silver and Bronze statue winners. The CLIO Awards’ Conference and Award reception are currently scheduled for May 19, 2011, at the Essex House and American Museum of Natural History, respectively.
“Making the CLIO Awards Shortlist is a massive compliment and achievement for individuals in this evolving industry,” said Nicole Purcell, Executive Director, CLIO Awards. “In today’s media landscape, creative professionals have to work harder to engage people, and this year’s Shortlist really reflects the most innovative work we have seen to date.”
The agencies with the greatest number of entries on this year’s Shortlist are Young & Rubicam, BBDO, Ogilvy Worldwide and Leo Burnett.
This year’s CLIO Lifetime Achievement Award will be presented to director Joe Pytka, who’s made more than 5,000 commercials in his long and illustrious career. He has won three Directors Guild of America Commercial Direction Awards and been nominated 15 times (the most nominations for anyone in the category). Some of his most famous spots are the infamous Madonna for Pepsi commercial, Ray Charles’s “uh huh” for Pepsi, Larry Bird and Michael Jordan’s “Nothing but net” for McDonald’s, Bo Jackson’s “Bo knows” for Nike and the infamous frying egg “This is your brain on drugs” spot.
Philip Rosenthal, who is best known for creating the hit CBS comedy “Everyone Loves Raymond,” is also a CLIO Award honoree. Rosenthal’s early writing credits include the series “Down the Shore” and “Coach.” His work on “Everybody Loves Raymond” was nominated for more than 70 Emmy awards, with 15 wins, including Best Comedy Series in 2003 and 2005.