The idea behind the campaign is to induce consumers to “want more”. Yebhi.com is about wanting more, and getting it. The Campaign is about how a boy finds a fortune when his father turns into an ATM and how he can fulfill all his desires.
However not everyone is this lucky. But if one logs into Yebhi.com and bag the amazing deals and exciting offers , they have every chance to get lucky and get their aspirations fulfilled in the comfort of their living rooms.
Within a short span, Yebhi has become more than just an online window. It is a logistics company where warehousing, processes and deliveries are the most important corner stones. Yebhi has managed to completely revolutionize the way online shopping is done. The TV campaign will just reinforce Yebhi’s position, said Mr. Manmohan Agarwal, CEO, Bigshoebazaar India pvt ltd and spokesperson for Yebhi.com.
To enable brand recall, Yebhi is aggressively promoting itself through other mediums like Radio, Print and Social Media apart from the TV campaign.