Ybrant Digital, the leading provider of digital marketing solutions, today announced the acquisition of dream ad, another major company with a strong regional presence in Latin America – Argentina, Chile, Uruguay and Mexico. With this acquisition, Ybrant further deepens its reach into South America adding 4 more countries to its already expansive global presence. This deal is expected to bring in compelling strength to Ybrant’s worldwide services to online publishers.
Argentina is $ 2.5 billion advertising market with $70 million online spend. And, Chile is a $ 900 million advertising market. dream ad has been in business for 6 years now and comprises of a solid team of professionals with experience from IBM, Accenture, and Grupo Clarin. The company has over 300 active clients. Its leading partners include, Microsoft Advertising, MTV, eBuddy, Fotolog, Sonico, Dorimedia, Keegy, Viva Street, Ciudad.com and Ybrant’s own Oridian. dream ad is the exclusive sales house for Microsoft Advertising in the South Cone Region. It’s one of the main online players in Argentina, alongside Google, Clarin, La Nacion, and Yahoo!.
From 07 to 08, dream ad achieved a Year-on-Year growth of 90% and continues that dream run in 2009.
“This transaction will increase our footprint worldwide and help us better represent our publishers and their global traffic. With this acquisition, we will have men on ground in 16 countries spread across Europe, the Americas and Asia, to capitalize on our extensive ad inventory.” said Suresh Reddy, Chairman & CEO of Ybrant Digital.
“With the backing of Ybrant’s sales, financial and technical muscle, we believe dream ad will be able to up the game in the region. We will be able to provide broader solutions to our publishers and advertisers across Latin America.” said the founders of dream ad, Emanuel Goldschmidt and Andres Laniado.
Emanuel and Andres integrate into Ybrant’s Networks Division. Emanuel and Andres take up the role of MD of Latin America under the Ybrant Networks Division, headed by Jacob Nizri. Going forward, the brand dream ad, will continue under the same name and be highlighted as ‘A Ybrant Digital Network’.
Ybrant Digital offers Digital Marketing solutions to Businesses, Agencies, and Online Publishers worldwide.With over 20 billion impressions a month, our Network serves leading brands such as Cisco, SAP, Intel, Dell, HP, Porsche, Renault, Ford, Jaguar, Land Rover, Toyota, Sony, Nokia, Sony Ericsson, Blackberry, British Airways, Air France, EasyJet, Lufthansa, ING, HSBC, Adidas, GAP Jeans, Reebok, Pepsi, Sprite, Snickers, Red Bull, Nestle, Saxo, Hotels.com, Ask.com, Expedia, Gillette, Phillips, MacAfee, UPS, Fujitsu, MTV, and M&M.