From being a police officer to a bodyguard to a successful TV anchor, Salman Khan has aced in every role he has taken up recently. Now with Yatra.com, the ‘Dabangg’ Khan is all set to don a new avatar- that of a savvy businessman. Salman Khan will not only be Yatra.com’s brand ambassador but will also come on board as a shareholder in the company.
Additionally, Salman Khan’s NGO, Being Human, too will benefit from this association. As part of the endeavor, Yatra.com will make it possible to contribute a token amount to Being Human every time a transaction takes place on their website. The company will also sell Being Human merchandise on its website, the sale of which, again, will be contributed to the NGO.
Yatra.com, which has already cemented its presence in the online travel industry, is further building its position through the partnership with Salman Khan. The association is part of a well thought-out strategy to strengthen the company’s connect with the masses and increase the brand’s recall value in tier 2 and tier 3 towns.
Commenting on the association with Salman Khan, Mr. Dhruv Shringi, CEO & Co- founder, Yatra.com said, “We are delighted to have Salman Khan as part of the Yatra family both as a brand ambassador and shareholder. We have always wanted expand to newer mass markets and associating with Salman Khan would enable us to do the same.”
Talking about his partnership with Yatra.com, Mr. Salman Khan, Bollywood Actor said, “I am really excited about my association with Yatra.com. This is not a normal brand association, where I am there just for face value. With Yatra, I am also now a shareholder. I have immense confidence on the brand and am hopeful that the association will be beneficial for the both of us.”
Yatra.com will be launching their new marketing campaign with Salman Khan in April. The ad leverages Salman’s flamboyance and signature style to the hilt and with an accent on rib tickling humor is sure to elevate the brand communication to new heights.