Yatra.com names ZenithOptimedia as agency of record

New Delhi: Yatra.com, India’s leading company in the online travel space today announced ZenithOptimedia as the winner of the multi-agency pitch for media planning and buying. They will be managing the media planning operations for Yatra.com going forward. The incumbent agency was Motivator,GroupM.

Speaking about the announcement, Pratik Mazumder, Head Marketing & Strategic Alliance, Yatra.com, said, “We zeroed in on ZenithOptimedia as theyshowcased some really interesting, disruptive ideas with a strong ROI based media strategy. I am sure the association would be mutually rewarding. As a company, we are increasing our focus on marketing & communication. We at Yatra.com are looking forward to working closely with Zenith to bring alive some really innovative ideas of communication.”

Commenting on the win, NavinKhemka, Managing Partner, ZenithOptimedia said, “We are delighted on this win and look forward to creating a stronger consumer pull for Yatra.com through holistic solutions that are media neutral and innovative. We are committed to delivering measurable ROI.”

SatyajitSen, Chief Executive officer, ZenithOptimedia added, “The digital space in India is witnessing high growth. This partnership will ensure that we are able to leverage our clout and experience for Yatra.com in meeting their business objectives.”

Other agencies that participated in the pitch were Madison, Maxus and Universal Mccann. Yatra.com is looking at an approximate marketing budget of 30 crore for the year to bring forth a strong and pervasive brand communication plan.

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