Yatra.com magnetizes 3.1 million unique visitors in March 2011 :comScore

Gurgaon: Yatra.com has consolidated its number 1 position in the online travel portals’ space by getting over 3.1 million Unique Visitors in March 2011, as adjudged by comScore, the global leader in measuring the digital world and preferred source of digital marketing intelligence.

In its effort to provide the best possible user experience to its customers, Yatra.com has consistently improved on its product features and service delivery. Thereby, insuring rapid growth in visitors over the reported period. Unique visitors is a statistic describing traffic to a Web site, counting each visitor only once in the time-frame of the report. This statistic is relevant as a measure of a site’s true audience size. This is one of the most important metrics for travel portals and gives an unbiased indication of the popularity of the site.

Commenting on this impartial, third party industry report, Mr. Dhruv Shringi, Co-Founder and CEO, Yatra.com stated, “This reaffirms the faith that consumers are putting in Yatra.com as the number one brand in the online travel space. We have seen a surge in overall visitors over the past one year and we continue to outpace both the category and our competitors”.

Recently, Yatra.com launched the Yatra.com Cricket Manager, an online cricketing initiative which was a huge success, as it helped the online portal in reaching out to a whole new segment. These metrics achieved are a reflection of the popularity, user-friendliness, transparency and reach that Yatra.com has brought to the OTA space.

Yatra.com currently records over six million page-views per month, spread across all its products from hotels, holidays and flights.

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