Yatra.com launches a sequel with its holiday’s TV campaign

New Delhi:Yatra.com, one of the leading online travel portals today announced the launch of its TV campaign bringing back superstar Salman Khan as Mr. Yatra. The campaign will emphasize on leisure holidays and will showcase the best deals that will be available to you this season only at Yatra.com.

Taking the fervor and excitement for the travel enthusiasts to the next level, Yatra.com today announced the launch of its new 360 degree marketing campaign. An extension to the previous TV campaign, this campaign focuses on deals in holiday packages, another offering from the Yatra.com’s portfolio. The multimedia campaign this time again has been conceptualized by McCann.

The new TVC that extends the previous story forward in a humorous wayhas a refreshing feel to it. You will see your favorite star hanging from a building wall trying to crack the best holiday deal for you.The Bollywood Khan’s impeccable sense of timing his humour makes the Yatra.com advertisements a favorite amongst his fans. The TVC therefore repositionsthe brand as a provider of hassle free holidays that make for a happy holiday.

Pratik Mazumder, Head of Marketing and Strategic Relations, Yatra.com said, “Yatra.com’s new campaign combines the excitement of a traveler with a delight of a hassle free booking at Yatra.com, offering unmatched deals. In the last 2 years, Yatra.com as a brand has evolved successfully to create a niche as a one stop shop for any travel needs.Post the success of our last campaign, we wanted to highlight the brand promise of leaving no stone unturned in getting our customers the best holiday deals in an entertaining and humorous manner that has become synonymous with Yatra advertising.”

He further added, “Abiding by the promise of creating happy travelers, customer satisfaction is our utmost priority. Not only, giving them what they are looking for but also surpassing the expectations have always been the sole motivation for us.”

Talking about the TV Campaign, RanjeevVij, General Manager, McCann said, “Post a remarkable success of our first campaign, this time our focus was to build recognition for Yatra.com’s best price offerings and also increase traveller’s likelihood of booking tickets through Yatra.com. In an attempt to overcome brand’s share of voice limitations and create necessary buzz amongst travelers, it was imperative that the campaign conveyed our messaging in the most appropriate manner. We believe the approach we adopted while crafting the campaign was totally in synergy with the brand’s requirements.”

Vij also added, “The campaign is brought about in a humorous way by Salman Khan himself in his real avatar while leveraging from his reel avatar where he is seen as epitome of commitment. The campaign presented him as cool, in-control and a forceful “Yatra.com man” where his sole motive is to get the best price for his customers. Having done it for ticketing, now Salman is out to commit the best holiday packages to Yatra.com customers in yet another humorous commercial.”

The campaign will be extensively promoted through print, online, e-marketing and mailers.

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