Mumbai : Yatra.com has won the prestigious ‘CNBC Awaaz Travel Awards’ ‘10 in the category of the ‘Most Preferred Travel Portal’ at ‘CNBC Awaaz Travel Awards 2010’. Business channel CNBC Awaaz, in association with e-commerce business One Stop Shop, honored India’s best-in-class travel destinations and tourism ancillary services at the fourth edition of the CNBC Awaaz Travel Awards 2010.
Yatra.com was awarded for its manifold achievements in providing a complete travel solution to the customers thereby creating newer standards with its unique and innovative business models. The theme of the awards this year was ‘Ghoom India Ghoom’ felicitating patrons of the Indian travel and tourism industry who have time and again proved their vision and expertise on the global scale. CNBC Awaaz Travel Awards 2010 is the second most significant achievement of Yatra.com in this year, after emerging as the industry leader in the online travel space in a recently released Brand Equity survey.
CNBC Awaaz had conducted an exhaustive consumer response survey with The Nielsen Company with an objective to felicitate the best in the travel and tourism industry, identify India’s travel potential, highlight decision making criteria and gain a deeper understanding of the consumer mindset. This research study also presented “India’s Most Preferred Travel Brands and Tourist Destinations” across various travel categories. The research consisted of 2000 respondents comprising of the consumers, adventurous sports enthusiasts, corporates and members of the trade and tourism industry across 11 cities within the age group of 20 – 55 years belonging to SEC A / B1, both males and females.
Elated with the achievement, Dhruv Shringi, co founder and CEO, Yatra.com, said, “We are extremely privileged with the fact that once again people have chosen Yatra.com as the most preferred online travel company for all their travelling needs. This coveted honour bears testimony to Yatra.com’s dedication in continuously innovating and providing customers with a refreshingly simple travel experience. I would like to share this award with all of our stakeholders- customers, colleagues and business partners for their constant encouragement and support throughout. I am sure that with this continued support the company would see many more recognitions, awards, profitability, partnerships and prosperity in time to come.”
In the past, Yatra.com has been the recipient of several prestigious awards and recognitions. From being declared the ‘Best Online Travel Agency’ of the year 2008 at the Galileo Express Travel World’s awards ‘08 to being the only Indian travel company among the ‘Top 100 start ups in Asia’ awarded by Red Herring, Yatra.com has garnered a distinct mindshare of consumers. Yatra.com has also been recognized as the ‘most used travel website’ by Juxt Consult in their India Online Survey 2008. Recently, Yatra.com also emerged as the industry leader in the online travel space according to the survey release by brand equity.