Yashraj Rao appointed National Sales Head Love and Spark channels

Mumbai: BIG CBS Networks has announced the appointment of Yashraj Rao as the National Sales Head for its Channels – BIG CBS Love and BIG CBS Spark. As part of his new role, Yashraj will be responsible for growing sales and leading the team across the country, to grow client base and revenues for these Channels. In his current profile, he will report to Mr. Vishal Rally, Business Head – BIG CBS Networks.

With almost 9 years of sales experience across industries, this trained Pilot with the Indian Air Force holds a PGDBM from Birla Institute of Management. He began his career with Monster.com as a Corporate Relationship Manager, before moving into the Life Insurance Industry with Aviva Life Insurance as Assistant Manager, in the Corporate Sales portfolio. From there he moved to HDFC Life where he grew quickly from a Relationship Manager–Group Sales to Associate Vice President – Group Sales.

A multifunctional sales, marketing, business development and professional services executive, Yashraj comes armed with a combination of dynamic technical skills and proficient sales knowledge. His new profile marks his entry into the dynamic M&E industry, beginning an exciting new journey for him. With skill sets which include relationship building, negotiating favorable deals, securing strategic alliances and laudable client development, Yashraj is confident of being able to grow the market while offering excellent ROI to Clients through the Channels.

Speaking on the appointment, Vishal Rally, Business Head, BIG CBS Networks said, “Yashraj’s sound background across the dot com and insurance sectors along with skill sets, when combined with his ability to listen to prospects’ needs and develop solutions to meet their requirements, are what will work in his favour to lead the team to further growth. We are happy to have him on board and wish him an excellent innings at BIG CBS.”

Commenting on his appointment Yashraj Rao, said, “I feel honoured to take on this responsibility and feel proud to be part of an excellent media conglomerate. I look forward to working with the dynamic team here and am confident it will be long and fruitful journey for both of us.”

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