Yahoo to Sell Display Advertising for Walmart

Yahoo Inc. has announced a strategic, multi-year relationship for online display and video advertising with This agreement enables to leverage Yahoo!’s advertising platform to present new offers to online customers. Yahoo! also becomes the exclusive portal to resell’s display inventory.

Yahoo will bring its extensive network of leading brand advertisers to and serve as the primary marketing and sales channel for the site’s display and video advertising. Yahoo! will also apply its industry-leading ad-serving, targeting and inventory management capabilities to power ad pricing, targeting, delivery and reporting for The site will ultimately become a participant in AMP! from Yahoo!, the recently announced advertising management platform that will become available to publishers later this year.

“This announcement builds on our strategy to be the partner of choice for leading brands looking to engage more customers with compelling offers online,” said Todd Teresi, senior vice president of the Yahoo! Publisher Network. “By combining’s leading position as a multi-channel retailer with our industry-leading display advertising sales and ad management technology and sales force, we will be able to provide advertisers with the easiest, most effective way to deliver targeted, relevant marketing messages to shoppers.”

Marketers will be able to take advantage of Yahoo! and’s partnership in the online retail category later this month.

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