Sunnyvale : Yahoo!
Inc. (NASDAQ:YHOO), the premier digital media company, and interclick,
inc. (NASDAQ:ICLK) today announced a definitive agreement for Yahoo!
to acquire interclick.
interclick’s proprietary advertising and technology
solutions enable it to dramatically improve data targeted solutions and
optimized returns for advertisers across a variety of pooled premium supply
sources. interclick has built the industry’s leading data valuation platform
optimized to work with large data volumes across multiple providers and
With interclick, Yahoo! “This investment underscores our focus on enhancing the
will acquire unique data targeting capabilities, optimization technologies and
new premium supply, as well as a team experienced in selling audiences across
disparate sources of pooled supply.
performance of both our guaranteed and non-guaranteed display business across Yahoo
and our partner sites and, combined with Yahoo!’s reach and advertising
leadership, will deliver a powerful solution for marketers,” said Ross
Levinsohn, EVP, Americas
region. “interclick’s innovative platform will allow Yahoo!
to expand its targeting and data capabilities to deliver campaigns with
stronger performance metrics.”
With interclick, Yahoo!
“This investment underscores our focus on enhancing the