Through Yahoo! oneSearch, Fashion Lovers Around the World Can Access ELLE Coverage On Their Cell Phone for Up-to-the-Minute Runway Coverage, Trend Reports, Behind-the-Scenes Blogs and Yahoo!’s New York City Guide
Yahoo! (NASDAQ:YHOO) and ELLE have formed a partnership to provide fresh off-the-runway news, photos and trends from Fashion Week 2007 on the accessory people never leave home without — their mobile phone. Beginning Sept. 5 in New York City and followed by Fashion Weeks in Milan and Paris, consumers everywhere can access exclusive ELLE Fashion Week coverage through Yahoo! oneSearch on their mobile browser.
Yahoo! oneSearch is a new search experience designed to give consumers more targeted content and instant info on their mobile phones. No more useless links that require time and patience to search and download. Yahoo! oneSearch enables users to insert a key word or phrase into its search box and – presto! — all relevant information for Fashion Week 2007 from ELLE appears directly on the screen.
“The mobile phone is the perfect tool for people looking for information on the go. With Yahoo! oneSearch, now busy fashionistas can now save time and effort by getting instant access to local New York City happenings and Fashion Week news, images and more,” said Lee Ott, Director Mobile Web, Yahoo!. “This unique partnership with ELLE Mobile provides fashion-lovers everywhere a VIP pass to the hottest happenings at Fashion Week.”
“We hope to give millions of women a behind-the-scene look at the premier event of the fashion world, and a comprehensive preview on trends that will be hitting the retail shelves later in the year. Hachette is pleased to have Yahoo! as a strategic partner in this program,” said Olivier Griot, Managing Director Mobile, Hachette Filipacchi Media U.S. “Together we can combine the reach of Yahoo with ELLE’s voice and style authority.”
Staying in New York City during the most coveted week in fashion? Access Yahoo!’s New York City Guide directly through the ELLE Mobile site and Yahoo! oneSearch. This specialized Yahoo! local content site has the 411 on amazing local restaurants, hotels and boutiques in the area–giving you time to focus on making the most of your Fashion Week experience. After admiring the latest styles from their favorite designers, on-the-go fashion fans can instantly locate the coolest restaurants or clubs–where they can meet friends to rave about new trends and celebrity sightings. Visit mobile.yahoo.com to learn more about Yahoo! oneSearch and Yahoo!’s other mobile offerings.
ELLE, the largest fashion magazine in the world, has 39 editions on five continents and is published in the U.S. by Hachette Filipacchi Media U.S., a part of Lagardere Active, a subsidiary of Lagardere SCA .ELLE is also the foundation of numerous brand extensions, including ELLE Decor (25 editions), ELLE A Table (five editions), ELLE Accessories (seven editions) and ELLE.com (20 websites).The U.S. edition reaches an audience of 4.9 million readers, who find in ELLE style and substance with an independent point of view.