Yahoo and Cars.com has announced the launch of a strategic partnership to deliver comprehensive new and used vehicle listings on Yahoo! Autos. With this launch, Yahoo! Autos users now have easy access to the best selection of more than 2.4 million new, used, certified pre-owned, and private-seller vehicle listings from Cars.com dealers and private-party sellers nationwide.
The launch marks the first time new car listings will be available on Yahoo! Autos to help vehicle shoppers go the extra mile in their search.
The enhanced vehicle listings on Yahoo! Autos will deliver increased relevance and expanded search results to the 83 percent of consumers who use the Internet to research vehicles before visiting a dealership(1).
“We’re focused on providing optimal depth, breadth and relevance of vehicle listings to our valued consumers on Yahoo! Autos. It’s important that we deliver an effortless experience to help people find the right car based on their particular location and specific vehicle needs,” said Michael Yang, vice president and general manager, Yahoo! Autos. “By teaming up with Cars.com, we are marrying our best-in-class user search experience with their strong dealer and auto manufacturer relationships and access to new and used car listings.”
Dealers advertising on Cars.com will benefit from exposure on Yahoo! Autos, resulting in an effective way to reach in-market shoppers with the right message at the right time. With 87 percent of its audience unduplicated from Cars.com, Yahoo! Autos delivers an entirely new, in-market audience of used and new vehicle shoppers with one ad buy on Cars.com(2).
This alliance also allows Yahoo! Autos to leverage Cars.com’s comprehensive editorial content in addition to enabling Cars.com’s vehicle listings to generate relevant display ads through Yahoo!’s Smart Ads.
“As we look to provide our advertisers with the broadest reach and access to the most qualified buyers, Yahoo! Autos is the clear partner of choice as the fastest growing site for in-market vehicle shoppers,” said Mitch Golub, president of Cars.com.