Yahoo Offers Localised Content in Asia Pacific

Yahoo! (Nasdaq: YHOO) on Tuesday announced nine new partnerships with some of the leading mobile operators across the Asia Pacific region, in its continuing effort to partner with mobile operators globally to reach hundreds of millions of consumers. Through Yahoo!’s partnerships with mobile operators, Yahoo! oneSearch, Yahoo!’s leading mobile search technology, will power the search experience for consumers on partner mobile internet sites and provide additional revenue opportunities for these partners.

The new partnership agreements include leading mobile operators such as Aircel Limited (India), BPL Mobile (India), Bharat Sanchar Nigam Ltd. (BSNL; India), DiGi Telecommunications Sdn Bhd (DiGi; Malaysia), PT EXCELCOMINDO PRATAMA Tbk. (Excelcom; Indonesia), PT Hutchison CP Telecom (Hutch 3; Indonesia), PT Indosat, Tbk (Indosat; Indonesia), PCCW Mobile HK Limited (Hong Kong) and Starhub Ltd (Singapore).

These strategic partnerships demonstrate Yahoo!’s continued momentum, building on seven previous partnerships with Asian mobile operators and reinforce Yahoo!’s strong leadership position in mobile audience reach, mobile search services and mobile advertising. Additional mobile search partnerships announced earlier this year in the Asia Pacific region include Globe Telecom Inc. (Philippines), Idea Cellular Limited (India), LG Telecom (Korea), Maxis Communications Berhad (Malaysia), PT Telekomunikasi Selular (Telkomsel; Indonesia), SmarTone-Vodafone (Hong Kong) and Taiwan Mobile Co (Taiwan).

“Fostering and developing high quality partnerships is a cornerstone of our mobile strategy and, together with our partners, we are delivering a premier mobile Internet experience to our respective consumers,” said David Ko, vice president and general manager, Connected Life Asia, Yahoo!. “Today’s partnerships with leading operators across Asia add to Yahoo!’s incredible momentum in mobile and underscore our leadership in this important and growing market.”

With Tuesday’s announcement, Yahoo! has distribution partnerships with twenty mobile operators around the world and is currently available in nineteen countries. Yahoo! oneSearch is a search service explicitly designed to serve the needs of mobile users. oneSearch integrates content from a variety of sources, providing consumers with access to news, financial information, weather conditions, Flickr photos, Yahoo! Answers, Web images, movies, flight status, Wikipedia, currency conversion as well as Web and Mobile Web sites.

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