Yahoo Launches Mobile Search in Latin America

Yahoo! Inc. (Nasdaq:YHOO) a leading global Internet company, today announced the availability of Yahoo! oneSearch beta for Argentina, Brazil and Mexico. Beginning on Tuesday, consumers in Latin America are able to access the industry’s leading mobile search experience with localized content presented in Spanish and Portuguese.

This announcement continues Yahoo!’s momentum by further increasing the global reach of oneSearch and reinforcing the company’s strong leadership in the mobile industry, and comes on the heels of a partnership with Telefonica announced in October (see announcement titled “Telefonica and Yahoo! Partner to Bring Global Mobile Services to More Than 100 Million Consumers.”)

Yahoo! oneSearch is an innovative search service explicitly designed to serve the needs of mobile users by delivering results directly in the first screen and thereby removing the need for consumers to navigate through a sea of links to PC Web sites to find the information they want.

OneSearch improves consumers’ search experience on mobile devices by integrating content from a variety of sources across the open Web, providing consumers with access to localized news, financial information, weather conditions, Flickr photos, Yahoo! Answers, Web images, as well as Web and Mobile Web sites.

“Yahoo! oneSearch has changed mobile search by fundamentally improving the way consumers access and use the Internet on their mobile phones,” said Bruce Stewart, vice president and general manager, Connected Life Americas, Yahoo!. “By extending the premier mobile search service tailored to the unique needs of the Latin American consumer, we’re providing compelling mobile experiences to millions of people and driving further usage of mobile Internet services in the region.”

To access Yahoo! oneSearch, Latin American consumers should open their Web browser on their mobile phones and visit At the Yahoo mobile homepage, simply enter a query into the oneSearch box, and the most relevant results and instant answers will be presented in an easy to read format designed for the mobile phone.

For example, if a consumer wants to track the stock price and latest news for a certain company, just type the company name or ticker symbol into the search box. The oneSearch results list the company’s Web site and stock quote, followed by recent news articles and Web and Mobile Web results.

To dig more deeply into the results, a consumer simply needs to click on any item or category. For instance, by clicking on the ticker symbol in the oneSearch results, the user will be presented with in-depth financial information and company statistics as well as a stock chart showing recent performance.

Yahoo! is an established, early and aggressive leader that is helping to drive the growth of mobile advertising. With the launch of oneSearch in Latin America, Yahoo! is providing marketers and mobile operators with new opportunities to connect people to content and create new revenue streams through mobile advertising.

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