Yahoo India, the largest Internet brand in India, on Wednesday announced a completely new Indian web experience with the availability of Yahoo! Mail in Hindi. Putting consumers at the centre of the web experience, this is a huge step from Yahoo! to localize and cater to country-specific needs. Yahoo! Mail Classic users are now being offered the option to write and read e-mail in Hindi.
With this roll out, Yahoo! Mail Classic users can now experience a complete Hindi Interface. The new Yahoo! Mail in Hindi will include all information similar to the English version. However, Hindi would give it a distinct local touch.
“We have always been focused on making it easy for people to connect to those who matter most to them. Now, with Yahoo! Mail Classic, we’re creating a more local e-mail experience. In addition, we wanted to make sure that people have the best possible Web mail experience regardless of their geographic location, preferences or system. Our product and engineering teams in India have played a crucial role in this localization,” said John Kremer, vice president, Yahoo! Mail, Yahoo! Inc.
“At Yahoo!, innovation is a key driver for our product development. Yahoo! Mail in Hindi is relevant to the 200 million Indians who are expected to come online in the next few years. This will also be an attractive product for a large section of our advertisers, who want to reach out to the non – English speaking Indian population,” added Pranesh Anthapur, Chief Administrative Officer, Yahoo! India.
Besides, Yahoo! Messenger has introduced a new Web-based version of its leading instant messaging service. With no downloads required, Yahoo! Messenger for the Web gives people the freedom to instant message (IM) from anywhere — offices, Internet cafés, schools, airports — from any Internet-enabled computer. The service is ideal for travelers on the move and office workers with firewall constraints. The big value-add is that it will allow users to chat in nine Indian languages which include Hindi, Kannada, Tamil, Telugu, Malayalam, Punjabi, Bengali, Marathi and Gujarati. Users can switch between these languages seamlessly along with English
Launched in October 1997, Yahoo! Mail is the world’s largest, most popular free e-mailservice. Yahoo! Mail helps people stay in touch at home, at work, or while traveling for business or pleasure, and is available in 22 languages. Yahoo! Mail is fully integrated with Yahoo!’s many other popular services to make it easy to access all the Internet services people need.