Yahoo! Inc. has announced that it has realigned all aspects of its business around simplifying and enhancing the Web experience for people throughout the world. To underscore its commitment, Yahoo! is launching a global brand campaign to celebrate its connection with people and communicate core product enhancements.
“Today the Web and your world are inseparable,” said Yahoo!Chief Executive Officer Carol Bartz. “Hundreds of millions of people use Yahoo! (R) to get the information they need, connect with friends and family, and be entertained. We are about creating online experiences people find meaningful, relevant, and fun.”
The brand campaign will launch on September 28 in the United States and October 5 in the United Kingdom and India, and extend into 2010. It will reach major and emerging markets worldwide, including Brazil, Canada, France, Hong Kong, Indonesia, Korea, and Taiwan.
“Our vision is to be at the center of people’s online lives–to be at the place where their world meets the larger world,” said Elisa Steele, Yahoo! executive vice president and chief marketing officer, speaking at the IAB MIXX Conference and Expo in New York City. “Our new branding will focus on people–the power and promise of ‘you.'”
“This is much more than an advertising campaign,” added Steele. “It’s about how Yahoo! delivers its promise to the market in everything we do. Our brand strategy shows our commitment to delivering personally relevant online experiences.”
Extensive consumer research led to Yahoo!’s brand campaign. Input from millions of Yahoo! users all over the globe emphasized the importance of simplification and personal relevance.