CBS Interactive announced today that it has forged an agreement with Yahoo! making Yahoo! the newest distribution partner of the CBS Audience Network. As part of the arrangement, Yahoo! TV will gain access to CBS’s extensive online catalog of entertainment content, which boasts more full episodes and hours of network programming than any other broadcast television network. The CBS content will be added to Yahoo!’s programming lineup which also includes programming from NBC, Fox and more than 15 cable networks.
The addition of Yahoo!’s millions of users significantly broadens the already vast online reach of the CBS Audience Network. When adding Yahoo! users to those of the 300 + active partnering video sites currently making up the CBS Audience Network, the unduplicated total reach is 92% of the U.S.-based Web audience.
“This announcement underscores the value of CBS’s open, non-exclusive, multi-partnership strategy for distributing our content online,” said Anthony Soohoo, Senior Vice President and General Manager of Entertainment, CBS Interactive. “We are delighted to add Yahoo! to the Audience Network, not only because of their reach, but also because they offer a great user experience for CBS content. This is a win-win in that it bolsters the distribution of CBS content while giving Yahoo! users access to programming that has proven to be among the most popular professional content online.”
“As the #1 online TV site, Yahoo! TV is committed to offering our users the most comprehensive television experience on the Internet,” said Karin Gilford, Vice President of Entertainment and Lifestyles, Yahoo!. “The partnership with CBS significantly expands our video offerings and provides our users with a consistent and best-in-class viewing experience. It’s all part of our strategy to become the starting point for the most consumers on the Web.”
As part of the agreement, Yahoo! will host and stream CBS’s entertainment content free to consumers in an ad-supported fashion. CBS content has proven to be among the most popular, engaging and widely distributed professional content found online.
This agreement expands the relationship between Yahoo! and CBS; Yahoo! News currently showcases CBS’s 60 Minutes brand with specially-produced segments and content. The CBS Stations Group also provides local news and sports videos to Yahoo! from 16 of CBS’s owned stations.
The more than 300 active video sites currently making up the CBS Audience Network include partners such as AOL, Microsoft, CNET Networks, Fancast, Joost, Bebo, Adobe, Netvibes, Sling Media and Veoh and social application partners including Automattic, Brightcove, Clearspring, DAVE Networks, Goowy Media, meebo, MeeVee, Musestorm, Ning, RockYou!, Slide, VideoEgg, Voxant and vSocial as well as Web sites from CBS’s owned television, radio, and affiliated stations.
The growing slate of CBS entertainment, news and sports content available includes a roster of full episodes, clips and highlights based on CBS and Showtime programming as well as original made-for-the-web content from EyeLab, a programming unit that produces and distributes short form video to the CBS Audience Network.