Yahoo Inks JV with Rogers to Ofrer services in Canada

New Agreements Provide Canadian Customers Continued Access to the Rogers Yahoo! Broadband Services and Expanded Mobile Offerings; Yahoo! oneSearch to Become Exclusive Mobile Internet Search Service

Rogers Communications Inc. (TSX:RCI)(NYSE:RCI) and Yahoo! Inc. (Nasdaq:YHOO) has announced new multi-year agreements that build on the success of their industry-leading broadband alliance. The new agreements expand the scope of customer experience beyond the PC and provide Rogers Wireless customers with the latest and most innovative mobile services.

Rogers and Yahoo! will continue to offer Canadian high-speed Internet access subscribers with an innovative broadband experience, a Rogers Yahoo! customized portal and browser, Yahoo! Search, as well as premium services and content from both Yahoo! and Rogers. Under the terms of the expanded mobile agreement, Rogers and Yahoo! will also bring Yahoo!’s industry leading mobile products – Yahoo! Go for Mobile 2.0 and Yahoo! oneSearch – to customers across Canada.

“We are excited to extend our strong relationship with Yahoo! to bring the best in broadband and mobile experiences to Rogers customers,” said Mike Lee, Chief Strategy Officer, Rogers Communications Inc. “Furthermore, when we looked to integrate our internet and mobile service, Yahoo presented the best-of-breed services through their mobile search tools and Yahoo! Go.”

“We look forward to the expansion of our partnership with Rogers as their partner of choice for broadband services, search, advertising and mobile services,” said Bruce Stewart, Vice-President and General Manager, Connected Life Americas, Yahoo! Inc. “By expanding the scope of our partnership in the mobile arena; we are pleased to offer industry-leading products including Yahoo! Go 2.0 and Yahoo! oneSearch to the millions of Rogers’ customers to allow them to access their content anywhere, anytime, on any device.”

Rogers’ Customers Benefit from Expanded Mobile Offerings – Offering Yahoo! Go 2.0 and Yahoo! oneSearch

Rogers and Yahoo! have a new agreement to bring Yahoo! Go 2.0, Yahoo!’s all-in-one mobile application, to Rogers Wireless users throughout Canada. Yahoo! Go 2.0 brings together email, search, address book, calendar, local listings, maps, Flickr photos, weather, news, sports and financial information – allowing users to stay up-to-date whenever, wherever. Personalized widgets and a sleek carousel design make it easy to unlock the full power of the mobile Internet.

Starting in November 2007, users can download and enjoy Yahoo! Go 2.0 on select smartphone devices, including the Blackberry 8100, 8300, 8310, 8700, and 8800; Motorola Q9, Palm (TREO 750), and HTC Touch. The companies expect to expand the availability of Yahoo! Go 2.0 to Rogers Wireless customers in 2008.

In addition, Yahoo!’s industry leading mobile search service, oneSearch, will become the exclusive mobile Internet search service on the Rogers Wireless mobile portal.

Leave a Reply