Yahoo India launches online video service

New Delhi: Internet major Yahoo Tuesday
launched a free online video service, Yahoo! Video, in association with
television channels and film production houses to offer content across
multiple genres including news, entertainment, lifestyle and movies.

“Online
video consumption is growing at a rapid pace. However, what the Indian
market lacks is a safe and piracy-free destination delivering high
quality and original content,” said Yahoo India managing director Arun
Tadanki.

“Yahoo! Video is a bold step and redefines the online
video category through licensed, original and diverse content, promising
an unparalleled experience to Indian users,” he added.

The
company has partnered with 35 leading content producers including NDTV,
Star TV, Shemaroo, Headlines Today, PVR Pictures and Ultra for the
service.

Yahoo! Video delivers original video content, free for
all internet users in India and guarantees a trusted and safe
environment for publishers and content providers to host their content,
the company said.

It offers content acquired from original
sources, spanning short and full-length movies, video capsules across
news, entertainment, lifestyle and sports, providing access to an
archive of thousands of videos.

Yahoo! India recently launched ‘Movieplex’ — a destination where users can access licensed full-length movies for free.

According to a recent ComScore report, over 30 million Indians on an average watch 58 online videos every month.

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