Yahoo on Friday announced the appointment of Kristof Fahy as Vice President of Marketing for Europe, who joined the company on 26 November 2007. Fahy will be responsible for overseeing all of Yahoo!’s brand development, customer insights and communications in Europe.
With more than 15 years of marketing experience, Fahy brings to Yahoo! extensive knowledge in the creation and implementation of marketing, brand and communication strategies. He joins from Research in Motion (RIM), where he was Brand Marketing Director for BlackBerry in the Europe, Middle East and Africa (EMEA).
“Kristof has world-class marketing and communications credentials and has demonstrated he can execute marketing strategies with both a strategic focus and a creative flair,” said Toby Coppel, Managing Director for Yahoo! Europe. “We are excited to have someone of his calibre and experience joining the Yahoo! team as we transform the company to being customer centric in everything we do.”
While at RIM, Fahy developed and delivered brand marketing programmes to drive customer awareness and sales. He led the marketing strategy development to take BlackBerry into the consumer market. This resulted in the company exceeding all sales targets and contributed to the establishment of EMEA as the fastest growing region for BlackBerry globally.
From 1999 to 2005, Fahy worked in various marketing positions at Orange, including Director of Global Brand Communications. Most recently, he was Head of Brand, Planning and Advertising for Orange UK where he was responsible for the creative direction of Orange UK. In this role, he created successful programmes for the launch of Orange 3G, PrePay Repay and “The Future’s Bright” ON/OFF campaign among others.