Yahoo! Cricket garners top comScore ratings in India

Within months after launch, the Yahoo! Cricket site has emerged as India’s leading online destination for fans across the nation. As per Comscore April 2009 data, Yahoo! Cricket attracted 2.4 million unique users per month emerging as the top cricket site in India.

In February this year, Yahoo! India entered into a 3-year partnership with the International Cricket Council (ICC), becoming the exclusive online partner for all ICC events, including ICC World Twenty20, ICC Champions Trophy and ICC Cricket World Cup.

Yahoo! Cricket is already covering the ongoing ICC World Twenty20 at England from June 5 – 21. The T20 coverage includes exclusive cricket content, player chats, videos and images from the tournament. will serve as a comprehensive online destination for cricket fans covering the history of the game as well as up-to-date statistics on cricketers. The coverage also includes features like series stats and records, data on women’s cricket teams, audios, non-match & match related videos, fantasy game, among others.

With this, Yahoo! India reiterates its commitment to bring the game closer to the fans and further strengthens its delivery of compelling online content.

According to Gopal Krishna, VP and Head of Audience, Emerging Markets, Yahoo!, “We have taken the entire cricketing experience online within a short time span. Yahoo! Cricket provides compelling content and engages users with all aspects of the game, both on and off the field. Our upcoming coverage on T20 is just the tipping point for all the cricketing action that is to follow on the Internet.”

ICC Chief Executive Haroon Lorgat said: “Yahoo! Cricket is now the leading cricket site in India and this is fantastic news. It shows how much the partnership between the ICC and Yahoo! has caught the imagination of the cricket-loving public in India. The reality is that not everyone in the world will be afforded the opportunity to be in England for the ICC World Twenty20 so the Yahoo! website will be an innovative and amazing way for millions of cricket fans in India and elsewhere to stay in touch. They won’t have to miss a ball.

“By bringing cricket, and the ICC World Twenty20 in particular, into the offices and homes of huge numbers of people, Yahoo! is contributing enormously to our great sport.”

Several key advertisers have also leveraged this opportunity to reach their targeted consumers by partnering with the # 1 online cricket destination in India .

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