Yahoo Buys 35% Stake in Tyroo

Yahoo Inc. today announced a significant investment of over 35% in Tyroo Media Pvt. Ltd. Tyroo is a completely self-serve ad-network offering best of breed advertising solutions for both advertisers and publishers. Tyroo boasts of over 1200 registered publishers across the country.

“We are happy to partner with Tyroo as it gears towards gaining significant market share in the Indian online advertising industry. Through this investment, Yahoo! will act as a catalyst for the entire ad-network industry in India which is still in a nascent stage. It will also signify our increasing focus in Indian online advertising networks.” George Zacharias, Managing Director – Yahoo! India, said .

The investment is expected to enable Tyroo to access Yahoo!’s knowledge of the Internet advertising business and help Tyroo create a platform for scalable growth.

The cash infusion by Yahoo! will be used to invest aggressively in technology and sales network to reach out to the vast number of small and medium sized advertisers and publishers in India. Tyroo plans on offering newer ad-formats, enhanced customer support and greater flexibility to advertisers and publishers in managing campaigns. Tyroo plans on differentiating itself by its knowledge of local requirements and on-ground support in both pre and post-campaign phases. As part of its expansion plans, Tyroo expects to set up sales offices across the country and triple the team size by the end of this year. In connection with this investment, Yahoo! Inc will be represented on the board of the company.

“It gives me great pride that Yahoo!, one of the leaders in the online media, technology and advertising space, has invested in our business. The global knowledge and experience that Yahoo! brings will help us scale our business. The funding raised will be used to further enhance our ad-serving technology, build a world-class team, and gain market share through reaching out to hitherto untapped advertisers and publishers in India. The investment by Yahoo! is an indicator of the confidence which they have reposed in the Tyroo team and its vision for growth.” Harish Bahl, CEO, Smile Group, said .

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