Yahoo! Breaks Audience Record

Yahoo! has released new comScore Media Metrix figures showing that Yahoo! News attracted 7.6 million unique users on Election Day, November 4, the largest single-day audience in online news history. Yahoo!’s Election Day victory caps a banner year for Yahoo!’s media properties, which served as the #1 online destination consumers turned to in the U.S. for major news events including the Election, the Olympics and the financial crisis.

“Yahoo! has established itself as the first place consumers turn to online for major events, and the 2008 Presidential election was no exception,” said Neeraj Khemlani, vice president and general manager of Yahoo! News. “What sets Yahoo! apart from the competition is a holistic approach that brings together the best of Yahoo! regardless of how users access our sites. Whether a user starts on the Yahoo! homepage, accesses information directly through web or mobile search, or goes directly to our news site, the end result is an unmatched user experience for the Internet’s largest audience.”

“In purchasing media for the launch of the all-new Dodge Ram 1500 truck a year ago, we knew Yahoo! would be an important place to be on Election Day as it is viewed by many as the fifth network,” said Susan Thomson, Director – Media, Chrysler LLC. “Given the significant interest in this election and expected high voter turnout, we took a fun, interactive Election Day creative approach that gave page viewers an opportunity to vote once more – this time for their favorite all-new Dodge Ram, whether it was red or blue. The high audience numbers Yahoo! received that day paid off for Dodge as well.”

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