Yahoo Inc. on Monday announced its Summer Games lineup, which includes a new website, mobile and search products to help follow the Games, as well as several new programming and product sponsors. The new website from Yahoo Sports will provide up-to-the minute coverage from Yahoo! Sports’ editorial team, videos and photos. In addition, fans can use their mobile phones to stay on top of the competition and Yahoo! Search will also allow fans to find information on the Games within search results, via a custom in-page shortcut. This year Yahoo! has tied together its offerings for fans and advertisers to explore its numerous platforms related to the Games.
“Whether on the computer or on the go, Yahoo! will give fans timely and compelling coverage of this year’s Games,” said James Pitaro, general manger of Yahoo! Sports. “Yahoo! has been in training for months to ensure we’re ready to deliver the Summer Games to our users.”
This summer, Yahoo is bringing the Games to the smallest screen for the first time. Fans can keep up-to-date on all the action – no matter what time of day it is or where they are – by visiting Yahoo!’s mobile Web site (m.yahoo.com/2008games). From their mobile phones, fans will be able to track the medal count, get the latest news, see photos and read the latest commentary on the Games from Yahoo!’s experts.
“The Games are taking place halfway around the world in Beijing this summer and while you want to be first to know what’s happening, you can’t stay up all night every night,” said Bruce Stewart, vice president and general manager, Connected Life Americas, Yahoo. “Now you can grab the phone from your pocket during the day or sleep with your mobile phone on your nightstand – which you know you do anyway – and simply visit Yahoo!’s mobile Web site to instantly get in the know.”
Yahoo continues to be the partner of choice for world class advertisers aiming to reach highly sought after audiences, including the more than 20 million users that visit Yahoo! Sports each month. Yahoo! Sports will provide partners such as Chevy and Bank of America with the opportunity to support coverage of the world’s premier sports event.