Yahoo HotJobs , a leading online recruitment destination, has announced two innovative advertising solutions that help recruitment advertisers meet their hiring and branding objectives by delivering more relevant job listings to candidates. The first, Yahoo! HotJobs Smart Ads, is a platform that transforms job listings into highly relevant display ads that are tailored to active and passive job seekers across the Yahoo! Network, and the second, Premium Company Profiles, showcases company employment brands using rich media and company-specific content from the Yahoo! Network.
Both products were introduced today at the Society for Human Resource Management (SHRM) Annual Conference being held in Chicago, June 22-25.
“For employers to remain cost effective and competitive in the evolving recruitment marketplace, they need solutions that leverage technology to efficiently connect them with the most relevant candidates,” said Jeff Kinder, senior vice president and general manager, Yahoo! HotJobs. “Like the groundbreaking R.E.A.L. search algorithm launched in February, the solutions unveiled today are more examples of Yahoo! innovation and research applied to the recruitment industry.”
Building on the momentum generated from the launch of Yahoo! Smart Ads last year, Yahoo! HotJobs is rolling out a pilot program specifically developed for the careers category. Yahoo! HotJobs Smart Ads deliver specific job listings to users based on their unique career interests.
Leveraging Yahoo!’s leading display advertising technologies, users are identified and targeted by both the information they have supplied and their online behaviors.