Yahoo has agreed to enter into a new strategic partnership with T-Mobile to bring Yahoo!’s industry-leading mobile services to millions of consumers in T-Mobile’s European footprint. This agreement sets the stage for Yahoo! oneSearch to become the exclusive mobile search service for T-Mobile customers beginning at the end of March, 2008.
“T-Mobile’s decision to work with Yahoo! is a clear demonstration of the strength of our industry-leading mobile search service and our ability to work with partners to give consumers the best possible mobile Internet experience,” says Marco Boerries, executive vice president, Connected Life, Yahoo! Inc. “Just one year ago we successfully reinvented mobile search with Yahoo! oneSearch and we have delivered on its promise as we work to establish Yahoo! as the starting point for the mobile Web. Soon we will bring this compelling experience to T-Mobile’s millions of consumers across Europe.”
“As a pioneer for the open mobile internet with web’n’walk, we give our customers instant and direct access to all available internet services, such as information, content, and communities,” says Christopher Schlaffer, Group Products & Innovation Officer, T-Mobile. “With Yahoo!, we combine our joint innovation power to bring the mobile Internet even closer to our customers. oneSearch, the best search product on the market, is a prime example here.”
Yahoo! oneSearch quickly and easily delivers relevant results and instant answers to search queries, removing the need for consumers to navigate through a sea of PC Web links. oneSearch provides consumers with access to news, financial information, weather conditions, photos, Web images, and Web and Mobile Web sites. The companies plan to make the new service available in T-Mobile’s European footprint. In addition, the companies intend to work together to create a differentiated Yahoo! oneSearch experience for T-Mobile customers in the future.
The two companies also plan to work together to bring additional Yahoo! services including Flickr, Yahoo! Messenger, Yahoo! Mail, Yahoo! Weather and Yahoo! Finance to T-Mobile customers.