Yaadon ka idiot box’ , a rage among audiences

Mumbai : Every night in 35 cities across India, listeners as young as 13 and as old as their grandparents turn away from their TV sets and huddle together to soak in an experience they have never experienced on radio – nostalgia unplugged, on a storytelling show, exclusively on 92.7 BIG FM. Then listeners from across 19 countries tune in and hear the gripping stories on Facebook. The show, titled ‘Yaadon ka Idiot Box with Neelesh Misra’, is in a unique storytelling-and-song format that is changing the way people listen to radio in India.

The show takes people down memory lane through the best inter-twining of story with music. It is garnering huge tune-ins. The show takes listeners through a one hour ‘theatre of the mind’ experience, Monday to Friday, 9:00pm and 3 pm to 6 pm on Sundays. Listeners tune in keenly even along the border in Pakistani towns, where they can catch the Indian frequencies.

Neelesh, an award-winning former journalist and lyric writer of several huge Bollywood hits, author of four books and a scriptwriter, has built an imaginary world which communicates. Neelesh’s unique style of storytelling is eliciting a mindboggling response – in a short span of 3 weeks, it has crossed a record breaking 1 million page view landmark, with more than 1000 people joining the Facebook page every week.

The name “Yaadon Ka Idiot Box” comes from the song of the same name from the upcoming album “Rewind” in Band Called Nine, the band that Neelesh heads.
Here is a sampling of the diverse stories he has told so far on the how: a successful executive not might not be able to make it home on Diwali night; a man writing a suicide note, a childless couple who have wanted a daughter for years and how they finally get one; a college romance, a student who becomes the principal of his own school and traces an old, forgotten teacher; the love story of a 42-year-old woman and a 26-year-old man; the dilemma of an NRI man considering returning to India, etc.

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