WPP Digital acquires Rockfish Interactive

London: WPP Digital, the digital arm of WPP, has agreed to acquire Rockfish Interactive Corp., one of the most highly acclaimed and fastest growing digital marketing agencies in the United States.

Rockfish, which is based in Rogers, AR, with offices in Little Rock, AR, Dallas and Cincinnati, boasts a client list that includes such major marketers as Walmart, Sam’s Club, Cisco, Procter & Gamble, United Health, EA Sports and Tyson Foods. In 2010, Inc. magazine included the agency on its list of the 500 fastest-growing companies in the US.

“Rockfish is a fantastic addition to the WPP Digital family,” Mark Read, CEO of WPP Digital said. “Kenny Tomlin [CEO, Rockfish] and his team have built a smart company that understands how technology is changing communications and business. Its work demonstrates how it can apply this to drive innovation for clients. We’re delighted that under Kenny’s leadership we will be continuing to develop the Rockfish brand and helping the team to maintain the rapid growth they have shown since they started in 2006.”

“WPP is the most successful and highly awarded holding company in the world,” Tomlin said. “The rapid growth of Rockfish into one of the world’s foremost digital innovation companies most appropriately aligns with WPP and their vision for our continued success. We believe that our best days are still in front of us and consider this an important next step in the evolution of Rockfish.”

Rockfish was founded in 2006 and employs 150 people. It provides clients with strategic consulting, technology, mobile, design and digital marketing services. It was named “Small Agency of the Year” by Advertising Age magazine in 2009 and was third on their “Agency A-List” in 2010. OMMA magazine, a publication devoted to coverage of online media and marketing, recognized Rockfish as its “Best Web Design and Development” agency of the year in 2010.

This acquisition continues WPP’s strategy of investing in fast growing sectors and markets and further strengthens its capabilities in the digital marketing sector. The transaction is subject to regulatory approval and the approval of Rockfish’s shareholders.

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