World Radio Network (WRN) , UK-based television and radio transmission company, has inked a deal with AirChord, the New Delhi-headquartered multi-media streaming media company that converges mobile and web.
WRN is making its 24/7 international news and current affairs radio channel available to Indian mobile users via AirChord and its Juice Up mobile application. Mobile subscribers will be able to access world class content from WRN’s international public broadcasting clients that include China Radio International, Korea’s KBS World Radio, Radio Canada International, America’s NPR, Ireland’s RTE and Radio Romania International.
Juice Up, developed by AirChord on proprietary technology, allows high quality audio to be broadcast using small data throughput. The application lets users access numerous audio services from across the world including feeds in various international languages such as Chinese, Polish, Japanese, Korean and Russian directly from satellites. Content can also be uploaded directly via handsets or through the AirChord website for mobile and web viewers to be connected globally.
“India is one of the fastest growing mobile markets globally and this partnership with AirChord gives WRN a significant mobile presence across the country and offers the growing numbers of Indian mobile subscribers access to unique global content from WRN”. Anil Sharma, President of AirChord, says, “Working with WRN, a trusted international partner, allows us to offer more exciting and relevant content to AirChord’s targeted subscriber base” Gary Edgerton, WRN’s Managing Director said.