Hungary’s capital, Budapest, will be the host of IFRA’s 16th World Digital Publishing Conference “Beyond the Printed Word”, on 20 and 21 November 2008 . Under the motto “Cashing in on digital success” the key point on the agenda is to take maximum advantage of digital technology. Digital revenue, relevance and reach are this year’s hot topics.
Beyond the Printed Word provides, once more, paths to solutions through powerful case studies. Latest developments in the digital world and their impact on newspaper publishing houses will be analysed. Topics will cover online and mobile advertising, communities, hyperlocal, partnerships and newspaper alliances, new technologies and possibilities of the digital era for a newspaper house.
Beyond the Printed Word is the meeting place for all leading media strategists and decision-makers in the news publishing industry from all over the world. The conference venue is the Novotel Budapest Congress. All presentations will be translated into English, German, French and Spanish.
IFRA is the worldwide research and service organisation for the news publishing industry. With headquarters in Darmstadt, Germany, it has acted since 1961 as the platform for decision-makers from the newspaper industry. IFRA offers its services primarily to its more than 3100 members in nearly 80 countries. A Board, comprising publishers as well as central, regional and specialised committees drawn from IFRA member companies, steers the work of the international newspaper community.