World Cup fever grips radio , BIG FM to air ‘Bollywood Ka World Cup’

Mumbai : 92.7 Big FM, the official radio partner for ICC World Cup 2011 gears up for the finale of their most exhilarating game ‘TVS Tyres Bollywood ka World Cup’, an action packed property that brought together the two biggest passions of the country – Bollywood and Cricket. Listeners of 92.7 BIG FM got a chance to be a part of their favourite Bollywood superstars’ team and play the game of cricket on air. One over = 6 questions about a celeb, the one with maximum right answers wins.

After enthralling the 2.6 lac registered listeners and 8500 participants on-air, the game reaches it’s finale, where arch rivals, the Badshah of Bollywood – SRK will battle it out against the heartthrob of bollywood Sallu and the sensational Katz will pitch against the queen of hearts – PC Choppers. The finale will take the pitch of the most sensational game on radio to a new level. And the occasion couldn’t be better, as the Indian team takes on it’s arch rivals Pakistan today!

Registered users will play for the pride of their favorite stars, to once and for all conclude ‘who’s the number uno of bollywood’, for the love of the game – cricket, but most importantly, for the tickets of the ICC World Cup finale.

Commenting on this development, Soumen G Choudhury, Business Head, 92.7 BIG FM. commented, “At 92.7 BIG FM, we are proud to bring the two largest passions of our listeners – Bollywood and Cricket together with our programming ‘TVS Tyres Bollywood Ka World Cup’. The game saw overwhelming response from across 45 stations of 92.7 BIG FM where over 2.6 lac people registered and over 8500 lucky listeners were selected to play the game on air. The radio cricket now enters finale with the top Bollywood teams fighting against each other to attain the number one position. We thank our partners TVS Tyres on being a part of this exciting venture and we hope that the finalists will fight not only for the love of their Bollywood biggies but also for the love of the game, Cricket!”

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