World Challenge 08 – one of the world’s most exciting business and community project awards – has announced its 12 finalists for this year’s competition.Entries from Kenya, India, Pakistan, Nepal, Brazil, Kyrgyzstan, Paraguay, South Africa and Colombia have made it to the final of World Challenge 08, a competition run by BBC World News and Newsweek magazine, in association with Shell.
World Challenge 08 seeks to identify and reward people and businesses who bring economic, social and environmental benefits to their local communities by implementing grassroots solutions to alleviate tough global challenges, such as poverty and pollution.
The yearly competition first launched in 2005 and has already inspired passion within communities globally and propelled enterprising projects and businesses into the spotlight. Since its inception financial grants have been awarded to nine projects from around the world.
BBC World News will broadcast six 30-minute programmes profiling each of the 12 World Challenge 08 finalists showing how their projects and businesses are changing lives and local communities. In addition, Newsweek will detail the projects in six advertorials. The audience and readers are then invited to vote online – theworldchallenge.co.uk – for their favourite project or business from tomorrow – 1 October 2008.
The World Challenge 08 programmes, to air on BBC World News in October and November 2008, will profile each nominee, outline how the initiative began, its inspiration and how it is putting something back into the community. They will be broadcast to BBC World News’ 78 million weekly viewers, who will be invited to vote online for the most commendable and inspirational project. Full details are available online at theworldchallenge.co.uk.
Newsweek will mirror the programmes’ content in a six-part series of advertorials on the 12 nominees, aimed at driving its readers to the online voting site. The campaign will reach 1.5 million weekly readers across Europe, Asia and Latin America.
Once voting has closed, the winner of World Challenge 08 will be announced at an awards ceremony in The Hague, The Netherlands in December. The winner will receive a US$20,000 grant from Shell to invest in their project, and the two runners-up will each receive US$10,000.