World Brand Congress from November 22nd in Mumbai

Mumbai : ‘World Brand Congress’, the world’s leading conference on branding and marketing, will be organized from 22nd – 24th November, 2010 at Taj Land’s End in Mumbai. This year’s theme is “Building Borderless Brands: Rethinking Innovation.”

The ‘World Brand Congress’ is the single largest convention of best brains behind some of the world’s most successful and sought after brands, and a meeting place for over 500 branding and marketing elite from every sector and continent.

Top executives from the world’s biggest brands and most influential marketing organizations will address today’s critical business challenges. Opening day’s highlights include MARTIN LINDSTROM’s exclusive session on “Buyo-logy” and 1st ever conferment of ‘Master Brands’ to the brands that have leadership and continuous innovation as their forte by CMO Council and CMO Asia.

Second day will witness the “Global Awards for Brand Excellence”, the most prestigious Awards and the highest honor which an Individual/ organization can receive. The award is given in various categories such as best campaigns, professionals, and organizations in 2010 chosen by an independent Jury.

Speaking on the occasion, Sanjay Behl, Chairman, World Brand Congress (Group Head Brand and Marketing, RComm and CEO – Reliance DTH & IPTV said, “It is the intrinsic strength of brand core that truly defines any business’s ability to grow rapidly, profitably and sustainably. The Indian brandscape is going through an interesting phase with a healthy mix of popular international brands and some very successful local home grown brands, which are rapidly emerging in every category. The World Brand Congress offers you with a lively platform for a healthy debate and exchange of ideas to build stronger, resilient and more competitive brands – capable of succeeding on a global platform.”

Speaking about the conference, The Secretariat said “The ‘World Brand Congress’ through its network has been in constant touch with its members both in India and internationally to address the opportunities for growth of marketing and branding universe. At the conference, the attendees will meet and learn from renowned experts and legends in the field of marketing & branding.”

Alok Bharadwaj, Senior VP, Canon and President (CMO Asia – North Chapter) said, “As India moves to the next orbit of sustainable high economic growth, the consumption and consumer buying will move to higher gear. The marketing is becoming both intense and complex as it is making newer proposition relevant to the consumer. World Brand Congress is one of the most awaited marketing platforms which is the Mecca for the marketing professionals”

Prakash Bagri, Director Marketing, Intel and President (CMO Asia – South Chapter) said, “The World Brand Congress is a great platform for senior marketing professionals to engage, interact, exchange thoughts and ideas to navigate through the challenges of the New World Order.”

Prodipta Sen, VP – Marketing, Corporate Affairs and Retail, Alpha GCorp Development Pvt Ltd said, “The World Brand Congress is a great platform to bring in innovation through knowledge and experience sharing. Such landmark initiatives and interaction amongst visionaries and professionals is the need of the hour for their sheer potential to usher transparency and best practices across segments.”

Sandeep Sharma Senior Vice President Marketing and Sales, Times Global Broadcasting Company Ltd said, “World Brand Congress has the best and brightest marketing minds interact and share their brand experience over the two days. It promises a high level of knowledge and exchange of brand ideas with a congregation of international & Indian speakers speaking on relevant marketing issues.”

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