Commencing this week thousands of women across the country are flocking to the Vim Drop Jamme Raho zones at select malls across the city. These specially designed zones showcased the power of 1 drop of Vim Drop Gel in removing the greasiest and toughest stains through live demonstrations. It also showed all those who visited the zones, how Vimdrop turns into a gel on contact with water and lasts 2 times longer.
Lots of prizes and samples of the products were given out to thrilled housewives. The ground promotions were handled by Street Blimps.