Wills Lifestyle is taking a lead with pioneering outreach campaigns online. As a forward thinking brand Wills Lifestyle is seeking out new and innovative ways to engage audiences through the realms of social media.
The two successful campaigns that have generated excitement on Twitter with the on-going Wills Lifestyle India Fashion Week are #WillsRockTheRamp & #WIFWLive In a bid to celebrate style, Wills Lifestyle launched a twitter campaign last week that offered four young fashion lovers a brand experience at the Wills Lifestyle India Fashion Week.
The promotional campaign was engineered to bring out the fashion avatar in a person while contesting their fashion statement, inventiveness and spontaneity through a series of selfies/profile images adorning their fashion Q!
Digitally dapper Wills Lifestyle also introduced #WIFWLive with FDCI, that invited people in New Delhi & Mumbai to nominate the most fashionable & vibrant locations in the cities where they would want to watch the WIFW fashion shows to be LIVE streamed. Over 100 tweets, with multiple re-tweets and comments on facebook in less than 24 hours generated interesting conversations among the people who cannot attend the event, but liked the idea of organisers taking the event to them.
With these novel online drivers, WIFW has become the first ever-Indian fashion platform that aims at syncing all the happenings at the fashion week by sharing them in real with participants on Facebook, Instagram, Pinterest & Twitter.