Wieneke and Samodio to lead Draftfcb in Philippines

Draftfcb in the Philippines has named Jenny Wieneke as president and chief operating officer and Sydney Samodio as chief creative officer as the agency expands revenues and services to clients. Both are significant promotions from within the agency.

In addition, the agency has named experienced creative director Marvin Pedro as deputy executive creative director with a mandate to focus on the quality of creative work in traditional media as the agency’s creative department also expands, particularly in skills sets for digital media.

Wieneke and Samodio will take over the leadership of Draftfcb Manila as the agency’s long-time president and CEO Arnold Liong becomes chairman and also takes a group management role with holding company MFCB.

Previously Wieneke and Samodio were senior vice president, digital head and executive creative director respectively. Both are long-term employees of the agency. “The management of the agency is evolving as the pace of business accelerates and clients are expanding into many more communications channels,” said Wieneke. “We see a clear opportunity to manage and drive creative communications through all media using an integrated agency structure that has no silos.”

Samodio added, “The scope of work for clients is expanding rapidly so we have expanded our talent pool and therefore the ability to be highly effective for our clients.” Draftfcb Manila clients include Smart Communications, PLDT, MoneyGram, Kraft, Nivea, Asia Brewery, SM Investments Corp. and SM Development Corp.

In addition to her new role with Draftfcb, Wieneke is also newly elected vice president of the Philippine 4As (Association of Accredited Advertising Agencies).

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