Wieden+Kennedy Delhi Launches Campaign for Royal Enfield

Wieden+Kennedy Delhi recently rolled out three print campaigns for the Royal Enfield Thunderbird motorcycle. The three campaigns titled ‘Case Study’, ‘Screenshot’ and ‘A Hero’s story’ have been rolled out independently. The ad campaigns are based on the insight that many young men stay at home for too long missing out on the fun of an independent life because of it.

Turning this insight into an idea, W+K had created the ‘Leave Home’ campaign with an objective to inspire Indian men to leave home, find independence and ride out into a new life on a Royal Enfield Thunderbird.


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