Whirlpool Unveils 100th Anniversary Logo

Whirlpool Corporation has unveiled its 100th anniversary logo, leading up to the start of a year-long celebration of the company”scentennial. The new logo will be introduced at all of Whirlpool Corporation’slocations throughout the world, and used in both external and internalcommunications. It will debut Thursday, splashed across the facade of thehistoric NYSE Euronext building in downtown New York, as WhirlpoolCorporation chairman and chief executive Jeff M. Fettig rings the New YorkStock Exchange’s closing bell.

“The 100th Anniversary logo reflects Whirlpool Corporation’s heritage,global reach and our eye towards the future,” said Jeff M. Fettig, WhirlpoolCorporation chairman and chief executive officer.

“It’s a fitting symbol ofthe core principles of integrity and perseverance set by Lou Upton, EmoryUpton and Lowell Bassford when they introduced the first electric wringerwashing machine in 1911. But while we have a proud history, this is reallyabout looking forward to the next 100 years and how we will continue toinfluence home and family life for future generations.”

Nearly 10,000 Whirlpool Corporation employees from operations spanningthe globe voted in the logo contest, choosing the winner from among 40entries submitted by more than a dozen international design and advertisingagencies as part of a logo design competition. The global, employee-selected winning design was created right in thecompany’s hometown location of Benton Harbor/St. Joseph, Michigan. It wascrafted by deZignwright, a business communications agency founded and basedin Saint Joseph.

“We are honored to have our work selected to be part of this importantglobal celebration,” said Dennis Zmyslo, partner at deZignwright. “We striveto gain a deep understanding of each of our clients’ businesses, and believethis truly came through in the logo we created for the Whirlpool Corporation100th anniversary.”

As Whirlpool Corporation enters its next century, the company is alsointroducing a refreshed corporate logo as part of the celebration. About Whirlpool Corporation Whirlpool Corporation is the world’s leading manufacturer and marketer ofmajor home appliances, with annual sales of approximately $17 billion in2009, 67,000 employees, and 67 manufacturing and technology research centersaround the world.

The company markets Whirlpool, Maytag, KitchenAid,Jenn-Air, Amana, Brastemp, Consul, Bauknecht and other major brand names toconsumers in nearly every country around the world. Additional informationabout the company can be found at http://www.whirlpoolcorp.com. About Whirlpool Corporation’s 100th Anniversary Founded on November 11, 1911, Whirlpool Corporation has influenced homeand family life during the last century. The company is driven by the beliefthat everyone needs a comfortable place to call home and has a 100-yearhistory of creating better ways of cooking, cleaning, refrigerating andstoring. Whirlpool Corporation is focused on improving lives one person, onefamily, one home, one community at a time.

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