Western Union launches online ‘Singing Telegram’

Western Union is launching an interactive online platform thatallows consumers to perform a virtual duet and produce a personalised musicvideo with Snoop Dogg, Timbaland, Sunidhi Chauhan or K’naan.

The Western Union Singing Telegram, created by 180 Amsterdam, enables consumers to enhance the experience of sending money to family and friends by adding a personal musical accompaniment. Users can create a Western Union Singing Telegram and select songs recorded by each performer, including:Mega-producer Timbaland performing “This Lady” and “Drummer Boy,” as the first holiday song of his career, available Dec. 1 , Somali-born musician K’naan singing “Happy Birthday” and “Leaving on a Jet Plane,” available Dec. 1 ,Bollywood-singer Sunidhi Chauhan performing “Call Me” and “Valentine” as her first songs in English, available Dec. 5 Grammy-nominated hip-hop artist Snoop Dogg performing “Oh, Pretty Woman” and “Life of the Party,” available Dec. 17.

Diane Scott, Chief Marketing Officer and President, Western Union Ventures, says: “We reinvented the Western Union Singing Telegram to create a way for consumers to show their loved ones they care about them and send a piece of themselves when sending the gift of cash. It’s a natural fit for us to help consumers around the world virtually connect with their loved ones using their voice and faces by giving them a Singing Telegram to make their day better.”

Western Union has worked with 180Amsterdam to develop a program of CSR activity under the ‘Moving Money for Better’ communications platform. Western Union is used by millions of people across the world for money transfers that make lives better every day.

The Western Union Singing Telegram is a platform that allows consumers to spread joy among family and friends. Western Union World of Betters features some of the world’s biggest musical stars, who appear in live and streamed events around the world, as part of an online contest to give money to nominated worthy causes. Consumers can put forward their ideas for how to spend $1000 to make the world a better place, at www.worldofbetters.com, with the 100 winners each receiving that amount to bring their Western Union World of Betters idea to life.

Al Moseley, 180’s Executive Creative Director, says: “180 is committed to creating ideas that get the world talking and Western Unionwanted a platform and ideas that did just that. We are thrilled to be working with them on such an ambitious and bold program that re-asserts their position as a company that makes a difference to millions of people every day.”



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