Webchutney, One97 Announce Partnership to Build Games

New Delhi :India’s leading mobile value added service company One97, and leading interactive agency Webchutney have joined hands to produce next-generation interactive gaming titles across a host of handheld and other electronic gaming consoles, gadgets, platforms and devices.

One97 Communications Limited, India’s leading mobile value added service company announced today that they have partnered with Webchutney, the leading interactive agency in India, to build next generation gaming titles for multiple platforms and devices.

The groundbreaking alliance will provide Webchutney its first partnership in the mobile gaming space, and will significantly broaden its horizon by providing the resources and support to develop, distribute and release games worldwide on multiple platforms and devices. One97 will broaden its portfolio with a new franchise from the industry’s most creative, successful and proven creative agency.

“Webchutney is one of the premier studios in our industry and we are extremely pleased to have the opportunity to work with such a talented team,” stated Vijay Shekhar Sharma, Managing Director of One97. “Together we are working on some very compelling games and experiences, with brilliant technology, beautiful art, immersive stories and deep gameplay. This alliance also underscores our long-standing commitment to foster the industry’s best creative talent. Our unprecedented partnership with Webchutney will enable us to broaden our pipeline of exciting new content as we continue to strengthen our industry position and pursue long-term growth opportunities,” he added.

“We chose to partner with One97 because of their reach, multi-platform experience and marketing expertise,” said Sidharth Rao, Chief Executive Officer and Co-founder, Webchutney. “We have been working together for the past several months on various other assignments, and it was clear to us that One97 supports our commitment to produce the most engaging experiences across multiple channels and consumer touch-points.”

“The online gaming ecosystem has evolved drastically with the emergence of new platforms and devices outside of the PC in the last couple of years. Considering the pace at which smart phones are exploding around the world, users’ demand for high-end and next-gen, quality gaming is bound to increase. The bigger screen and touch capability offers a very approachable platform for users who maybe new to casual gaming or games in general. And contrary to popular perception, these gamers aren’t just boys at gaming cafes with high performance machines and devices. It’s actually everyone else, young girls and moms included, on popular social networking sites and other platforms. Our alliance with One97 will address that 99.7%,” added Sidharth.

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