Webcasting Yields Greater Return on Investment in an Economic Downturn

In times of financial uncertainty, marketing budgets are typically the first to be slashed. For most marketers, executing their 2009 marketing plans now means that every initiative implemented must produce its greatest potential, with measurable returns that directly correlate to increased sales and revenues. In a recent survey conducted by Frost & Sullivan, the Growth Partnership Company, more than 72% of respondents indicated an increase in spending for webcasting. Similarly, B-to-B magazine’s 2009 Marketing Priorities and Plans reported that 74% of marketers will be increasing their focus to online initiatives in 2009.

“As a marketing vehicle integrated into a company’s overall marketing strategy and executed at best practice levels, webcasting enables organizations to expand their reach to an audience of unlimited potential,” explains Brian Denker, Director of Marketing and Operations with Frost & Sullivan. “Marketers now have a deliverable that is easily transformable into many channels and components of their existing initiatives, which will drive more qualified leads, enhance visibility, and ultimately increase ROI.”

Denker will be joined by a panel of industry experts representing various interests and resources in today’s marketing industry for a complimentary Frost & Sullivan eBroadacst. Bob Felsenthal, Vice President and Publisher, B-to-B Magazine and Media Business, Donal Byrne, Manager of Loyalty & Retention, Research In Motion, and Shaun McIver, President and CEO, Streamlogics, Inc. will all join Denker for this live video webcast from New York on Tuesday, February 17, 2009 to discuss best practices and proven strategies to successfully plan and execute an integrated webcast campaign.

The presentation will explore marketing trends in today’s economic downturn and explore best practices in seven key categories that yield a greater return on investment, including campaign planning, content development and delivery, audience recruitment, database management, audience and user experience, reporting and analytics, and the “What’s Next?” in continuing to breathe new life into a webcast.

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