WATConsult bagged 2 Gold Awards in the Marketing Effectiveness category. The first for ‘Website Development and Marketing’ for Human Touch of Chemistry an initiative by Tata Chemicals and the other for ‘Lead based Search Campaign’ for Reliance property solutions at the DMA International ECHO Awards 2014 organized by DMAi at the Blue Frog in Mumbai on Wednesday.
The third annual edition of the awards celebrating the best in the digital world saw a mammoth participation with more than 400 entries sent from 70 agencies all across India. DMAi Awards 2014 was the most competitive in its history with the highest number of submissions received till date and the most recognized judging board yet amassed. WATConsult, which, recently announced three new offices in Delhi, Bengaluru and Kolkata hit Gold along with two more campaigns that made it to the nominations viz. ‘Dr Reddy’s laboratory campaign’ and ‘Mother Dairy – Ma jaisa koi nahi’.
Commenting on the win, an elated Rajiv Dingra, Founder & CEO, WATConsult says, “About two years ago we had a vision that we will transform from a cutting edge social media specialist agency to a respected and creatively driven full service digital agency with social media at its core. These two gold awards are testimony to our efforts in becoming India most respected and effective full service digital agency”
The premise, on which the Reliance Property campaign proceeded, was to capture leads through smart display as well as search marketing. This assignment was effectively actualized by focusing on potential clients through path breaking strategies on digital media to provide tailor made property solutions for them.
As Rajesh Chakrabarti, CMO, Reliance Commercial Finance & Reliance Home Finance noted, “We are glad to have entrusted WATConsult with this assignment. Rajiv and his team work as brand partners, and leave no stone unturned to ensure desired results”
The strategy behind the Human Touch of Chemistry campaign was to demystify chemistry and explain its significance and occurrence in day to day life and to enable the student, teacher and research community to come together and celebrate chemistry on one single platform.
“We are happy to note that our ‘Partner in Progress’, WAT Consult have been awarded a GOLD for Website Development and Marketing in the category of Education at The Direct Marketing Association of India (DMAi) awards for the website Human Touch of Chemistry.
Thanks to the efforts of the individual team members at WAT Consult in making the Human Touch of Chemistry campaign a success.
Our aim is to increasingly strive to serve the society through science and looking forward to create positive impact on millions of people around the globe” Said,R Nanda, Vice President & CHRO, Tata Chemicals
With this win, WATConsult has carved a niche for itself in areas including Education and Professional services. With a young and dynamic team of 150, the agency is geared up to take up the challenges of the brands and foray into unchartered territories to successfully implement award winning strategies for their clients.