Twitter might limit its users to a hundred and forty characters, but it isn’t just a tool to make small talk! Despite its popularity, not every celebrity seems to have used the platform effectively. Recently, actors Sylvester Stallone and Megan Fox decided to skip tweeting, calling this a futile effort to connect with fans. This resulted in a destruction of a perfect bridge between these actors and their fans, causing them to lose out on a substantially large audience online; a loss not echoed by Twitter.
Little did Sylvester and Megan know that the micro-blogging platform has worked wonders for several celebrities online, including Justin Bieber, the teenage pop sensation, who currently enjoys the love of 33,931,436 fans on Twitter, Britney Spears, theAmerican singer and entertainer, currently has 23,639,424 fans while Lady Gaga has 33,760,113 followers.
Twitter is the perfect platform between celebrities and their fans becauseit allows direct communication. This gives fans the opportunity to read tweets by their favourite personalities in real-time. Also, this communication isn’t one-way, since celebrities too can have a peek at what their fans think about them and respond as and when they wish. Besides celebrities,prominent world figures including Barack Obama and His Holiness Pope Benedict XVIare also active on the micro-blogging platform.
Quitting Twitter shows a lack of understanding of the power of social media platforms on a celebrity’s part. Their inability to adapt to it could be cited as a reason for this shift away from the platform. Gautam B Thakker,the CEO of EveryMedia, India’s leading digital agency, says, “The benefits of being on the platform outweigh the cons. It makes sense for a celebrity to understand the power of the medium and evolve accordingly, instead of shying away from it. The beauty of Twitter is that it allows your fans to connect with you and have real time conversations !”
It’s only a matter of time until every celebrity and world figure understands the true potential of connecting with their audiences online while realizing the importance of staying in touch with the quickly transitioning world of technology.
It seems like Megan and Sylvester will beat loss in the long-run, having quit Twitter; certainly not the other way around!