WAN to Suggest Ways to Increase Readership in Tough Times

Even in the toughest times, newspapers in many countries find ways to increase readership. The World Association of Newspapers has gathered some of the most successful cases for its 11th Readership Conference in Amsterdam on 16 and 17 October next.

Speakers include Thomas Drensek, Managing Director of Axel Springer, one of Europe’s leading multimedia companies with 170 newspapers and magazines and more than 50 online offerings, Torry Pedersen, Editor in Chief of VG and VG.no, one of the world’s most innovative newspapers, both in print and online, Mary Lou Fulton, Vice President for Audience of the Bakersfield Californian, which is succeeding despite difficult conditions in the United States, Mario Garcia, whose reader-friendly designs grace some of the world’s most popular newspapers, and many others.

The Readership Conference will follow the annual World Digital Publishing Conference on 15 and 16 October, to give newspaper executives the opportunity to explore best practices on a wide range of newspaper operations at one convenient venue (Digital conference details here).

The Paris-based WAN, the global organisation for the newspaper industry, defends and promotes press freedom and the professional and business interests of newspapers world-wide. Representing 18,000 newspapers, its membership includes 77 national newspaper associations, newspaper companies and individual newspaper executives in 102 countries, 12 news agencies and 11 regional and world-wide press groups.

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